An AI content studio for social media

Create images,videos and copyfor your socials.

AI creates. You decide.

igroui suggests the ideas, plans the month and creates images, videos and copy in your brand voice, tailored to each network. You review, approve and schedule.

  • Nothing goes out without your approval
  • See the cost before you generate
  • Content in English and Spanish

What is igroui

igroui suggests the ideas, plans the month and creates the images, videos and copy for each network in your brand voice. You review, approve and schedule. No design tool needed.

In three steps

From idea to a piece that is ready

  1. Tell it about your brand

    Fill in the Brand Brain once: identity, audience, tone, topics, products and the words you never use. Everything that gets written starts from there.

  2. igroui suggests and creates

    It proposes ideas, plans the month around a goal and creates the copy for each network, plus images and short videos. You see the cost before you generate.

  3. You approve and schedule

    You review each piece, ask for changes or approve it, and give it a date on the calendar. You take away a package that is ready to publish.

How it works

01Suggests the idea

00:00:00

1 · Suggested idea

Café La Esquina

Estimated cost—relativeRelative scale
cafelaesquina

New season.

00:00:00Scene 1 / 4

With scene-by-scene video

  • Clips from text or from an image
  • Chained scenes: each one inherits the style of the previous
  • Everything saved and ready to download
F01 · Idea
F02 · Piece
F03 · Scene 1
F04 · Scene 2
F05 · Scene 3
F06 · Scene 4
00:00

What it does

Everything you need to post consistently

One tool from the first idea to the approved piece.

  • AI social media content

    Ideas and a different version of the copy for each network, in your brand voice.

  • Content calendar

    A monthly plan built around a goal, plus recurring slots.

  • AI short videos

    Clips from a text prompt or from an image, in the ratio each network wants.

  • Brand and voice

    The Brand Brain: your brand in one place, one for every brand you manage.

  • AI images

    Generate images from a description and change them by asking in words.

  • Content approval

    Nothing moves forward without a yes: review, comment and approve, alone or as a team.

See all features

An example

One idea, every network its own way

You start from an idea and igroui writes each version: it adapts the tone and the copy to each network, and the video comes out in the ratio each one expects. You never start from scratch.

The idea

Introduce the seasonal coffee at Café La Esquina

  • TikTok

    Vertical video 9:16

    Have you tried the cinnamon coffee yet? Watch how it is made.

  • Instagram

    Portrait image 4:5

    A new season on the corner. Cinnamon, creamy milk and a cup to linger over. #CaféLaEsquina

  • LinkedIn

    Landscape image

    Introducing our seasonal coffee: a house recipe with cinnamon, made for anyone who likes to start the working day slowly.

  • X

    Short text

    Seasonal coffee, now at the counter. Cinnamon and creamy milk.

Formats

Every screen,
its own format.

You ask for the piece once; igroui prepares it in the ratio each network needs.

  1. 9:16

    Vertical

    Stories, Reels and TikTok, full screen.

  2. 1:1

    Square

    Feed posts you can read at a glance.

  3. 16:9

    Landscape

    Video for X, LinkedIn and YouTube.

  4. 4:5

    Portrait

    More height in the Instagram feed.

Your brand, in your hands

Nothing goes out without your approval.

You review every piece before it moves on. If you ask for a change, igroui applies it and the piece waits for your yes again. What gets published is always something you have seen.

In review
In review
In review
Approved · ready to publish

What you can create

What comes out of one idea

What you create with igroui.

  • 01Generate imagesDescribe them in your own words.
  • 02Text to videoWrite the scene and get a clip.
  • 03Edit imagesAsk for a change with words.
  • 04Image to videoBring your image to life.
  • 05Scene-by-scene videoEach scene inherits the style of the previous one.
  • 06Brand libraryYour pieces, in one place.
  • Your idea
    goes here
    Create your account →

Cost

You know what it costs before you generate

Before each generation, igroui shows you the estimated cost in credits, the unit each generation is paid in. Credits are reserved while it generates and the final charge is the real cost, which can differ slightly. If a generation fails, the reservation is released. In the rare case a result is held back because it cannot be checked, the credits return to your balance within 50 hours at most. And for every action you choose the option you prefer and what you want to spend.

Estimated cost · Generate image

Lightrelative cost

Who it is for

For people who post seriously and have no team behind them

Three kinds of users who keep their socials up to date with igroui without building a department.

  • Local businesses and small brands

    Post between customers: a monthly plan and pieces ready for you to approve.

  • Agencies and freelancers

    Several brands, each with its own voice, and a clear approval before you deliver.

  • Content creators

    Ideas, per-network copy and short videos without starting from zero every time.

Who it is for

Pricing

Clear plans, credits in plain sight

A monthly subscription with credits included. If you need more, top up whenever you like.

We are switching payments on. You can create your account now and try the app; plans can be purchased as soon as billing opens.

  • 01

    Creator

    For creating images and copy for your social networks.

    €49.99/month

    VAT included

    10,000 credits included per month

    Credits work for text, images and video.

    Create your account
  • 02

    Studio

    Image and video from day one, with the video editor and long-form assembly.

    €299.99/month

    VAT included

    100,000 credits included per month

    Credits work for text, images and video.

    Create your account
  • 03

    Studio Key

    The whole studio with your own AI key for image and video.

    €199.99/month

    VAT included

    5,000 credits included per month

    The included credits pay for text only; images and video use your own AI key.

    Create your account

See all plans

Before you start

Frequently asked questions

What does the AI do and what do I do?

The AI suggests ideas, plans the month, writes the copy and generates the images and videos. You tell it about your brand, review each piece, ask for changes or approve it, and give it a date.

Who is igroui for?

Small businesses, creators, freelancers and agencies who want to post consistently without building a design and copywriting team. If you manage several brands, each has its own space, content language and time zone.

Can I keep my brand image consistent?

Yes. You tell igroui who you are (identity, audience, tone, topics, products and the words it must never use) and the copy starts from there. For images you can upload your own to the library and choose which ones it may use. And nothing moves forward without your approval.

What if I do not like the result?

You ask for the change in words (for images) or generate the piece again. If a generation fails, the credit reservation is released and you are not charged. In the rare case a result is held back because it cannot be checked, the credits are returned within 50 hours at most.

How much does each piece cost? How do I know what I spend?

Before every generation igroui shows the estimated cost in credits. The final charge is the real cost and can differ slightly, and you can pick among the available options to adjust what you spend. Plans and top-ups, with their prices, are on the pricing page.

What is a credit?

The unit used to pay for each generation (text, image, edit, video). Before you generate, you see how many credits it is estimated to cost.

Which networks and languages can I create content for?

There is a version of the copy for each destination: Instagram, TikTok, LinkedIn, X, YouTube, Facebook and your personal website, each with its own format and tone. Content is generated in English and Spanish today.

Does igroui post to my social networks for me?

Not yet. igroui leaves each piece ready, with the copy, images and videos for each network and a package to download, and you publish it yourself. Nothing is published without your approval.

What do I need to get started?

Create your account, tell igroui about your brand and ask it for your first ideas.

Can I use AI-generated content? Who is responsible for it?

Images and videos are generated with artificial intelligence, and you should tell your audience they were made with AI. You are responsible for what you generate and publish, and igroui publishes nothing without your approval. The legal texts (terms, privacy and acceptable use) are being prepared and will be published on this site.

From the blog

Practical guides

Creative AI · 6 min read

How to Write AI Image Prompts That Actually Work

A good image prompt says who or what is in the picture, where, in what style, under what light, how it is framed and for which format. Write it in concrete sentences, change one thing per attempt, and check the result before you publish it.

William ·

Creative AI · 6 min read

AI Video: What It Can and Cannot Do Today

Today AI handles short single-shot clips with simple motion well. It struggles with long durations, characters that must look identical from shot to shot, readable text, hands and complex physics. You get more by writing one concrete shot and starting from a good image.

William ·

Guides · 6 min read

How to Define Your Brand Voice for Social Media

Define your voice with three or four traits, each paired with its opposite, add short lists of words to use and words to avoid, and lock it in with before-and-after examples. Then you can hand it to a person or an AI and check that everything sounds like the same brand.

Amauri ·

See all articles

Your brand. All your networks. You decide.

Create your account, tell igroui about your brand and get ideas and pieces ready for each network.