Brand voice with AI: the Brand Brain
The Brand Brain is the profile where you define your brand's identity, audience, tone, topics, products, data and limits once. igroui's ideas and texts start from it. Each brand has its own Brand Brain, library, language and time zone.
What it does
Identity and audience Available
Who you are, who you talk to and what you want to be remembered for.
Tone and content pillars Available
How your brand sounds and the topics it talks about.
Products, data and website Available
What you sell, the data that can be cited and the brand's website.
Restrictions and banned words Available
What the brand must never say or mention.
Several brands per account Available
Each brand with its own library, content language and time zone.
Brand library Available
Upload your own images with a rights declaration and choose which ones the AI may use.
How it works
Create the brand
Give it a name, a content language and a time zone.
Fill in the Brand Brain
Identity, audience, tone, pillars, products, data, restrictions and banned words.
Upload your material
Add your own images to the library and decide which ones the AI can use.
Generate in your voice
Ideas and texts start from that profile; update it whenever the brand changes.
What is the Brand Brain?
It is your brand's profile inside igroui: one place where you say who you are, who you address and how you speak. It is filled in once per brand, and the ideas and texts the AI generates start from it. It is not a closed template, so you can update it when your positioning changes and see the effect in whatever you generate next.
- Identity, audience and tone of voice.
- Pillars or topics, products and data.
- Restrictions and banned words.
- The brand's website.
How does the AI sound like my brand?
It writes from what you declared in the Brand Brain, not from a generic style. Tone, topics and restrictions shape both the ideas and each network's text. Tone, topics and restrictions are applied every time. A perfect hit on the first try is not guaranteed, so the flow includes review: edit the text by hand, ask the AI to redo a fragment, or send the piece back with comments before it can be approved.
Can I run several brands?
Yes. One account can hold several brands, and each has its own Brand Brain, image library, content language and time zone. That helps if you manage more than one project or handle other people's brands. Depending on the plan there is a limit on the number of brands; check the pricing page.
Frequently asked questions
Do I have to fill in the whole Brand Brain?
You do not need every field on day one, but the more you provide, the more specific the results. You can start with identity, audience and tone, and add products, data and restrictions once they are clear.
Can I ban words or topics?
Yes. The Brand Brain includes restrictions and banned words to state what the brand must not mention. Still, review each piece before approving it: that is the final safeguard, because nothing goes out without a person approving it.
What happens to the images I upload?
They are stored in the brand library. When uploading you declare that you hold the rights to them and choose which ones the AI may use. The ones you do not select are not used as generation material.
Which languages can the brand write in?
Today content is generated in Spanish and English, and each brand has its own content language. No other content languages are available for now, so it is worth choosing the main one for each brand.
More features
Start with your brand
Create your account, tell igroui about your brand and get ideas and ready-to-review pieces for each network. You decide what gets published.