igroui blog
Practical guides to plan, write and prepare your social media content, and to get the most out of creative AI with good judgement. Signed by the igroui partners according to their area.
How to Write AI Image Prompts That Actually Work
A good image prompt says who or what is in the picture, where, in what style, under what light, how it is framed and for which format. Write it in concrete sentences, change one thing per attempt, and check the result before you publish it.
William ·
AI Video: What It Can and Cannot Do Today
Today AI handles short single-shot clips with simple motion well. It struggles with long durations, characters that must look identical from shot to shot, readable text, hands and complex physics. You get more by writing one concrete shot and starting from a good image.
William ·
How to Define Your Brand Voice for Social Media
Define your voice with three or four traits, each paired with its opposite, add short lists of words to use and words to avoid, and lock it in with before-and-after examples. Then you can hand it to a person or an AI and check that everything sounds like the same brand.
Amauri ·
Organize your business data before using AI for content
An AI only writes well about your business if you give it correct, organized facts: what you sell, what you say and do not say, and in what tone. Prepare one document per topic, name a source of truth for every fact, and keep personal data and secrets out.
Saúl ·
How to label AI-generated content on social media
Label as AI-made anything that looks real but is not: people, places or events that never existed. Use each platform’s own setting where there is one and add a plain sentence in the caption. What follows summarizes the official policies as of November 2026, which may change.
William ·
How to Plan a Month of Social Media Content
Plan the month in this order: one goal, three or four content pillars, a posting rate based on the time you really have, a calendar with fixed slots and a buffer for surprises. At month end, review which pieces served the goal and adjust the next one.
Amauri ·
How to Adapt One Message to Every Social Network
One idea can work on several networks if you keep the message and change what surrounds it: the hook, the length, the format and the call to action. Pasting the same text everywhere usually backfires because each network is read and used differently.
Amauri ·
Image and Video Formats for Social Media: A Practical Guide
Use 9:16 for vertical video, a vertical or square ratio (4:5 or 1:1) for feed images and 16:9 for horizontal video. Platforms change their specs, so check each one's official help and always leave safety margins around the edges.
Amauri ·
Want to put this into practice?
igroui suggests the ideas, plans the month and prepares the pieces for each network. You review and approve.