Practical guides to social media content
Step-by-step guides to writing, adapting and preparing content for each network.
How to Define Your Brand Voice for Social Media
Define your voice with three or four traits, each paired with its opposite, add short lists of words to use and words to avoid, and lock it in with before-and-after examples. Then you can hand it to a person or an AI and check that everything sounds like the same brand.
Amauri ·
How to Adapt One Message to Every Social Network
One idea can work on several networks if you keep the message and change what surrounds it: the hook, the length, the format and the call to action. Pasting the same text everywhere usually backfires because each network is read and used differently.
Amauri ·
Image and Video Formats for Social Media: A Practical Guide
Use 9:16 for vertical video, a vertical or square ratio (4:5 or 1:1) for feed images and 16:9 for horizontal video. Platforms change their specs, so check each one's official help and always leave safety margins around the edges.
Amauri ·
Want to put this into practice?
igroui suggests the ideas, plans the month and prepares the pieces for each network. You review and approve.