Social media content strategy

How to decide what to publish, when, and with what information about your business.

Strategy · 6 min read

Organize your business data before using AI for content

An AI only writes well about your business if you give it correct, organized facts: what you sell, what you say and do not say, and in what tone. Prepare one document per topic, name a source of truth for every fact, and keep personal data and secrets out.

Saúl ·

Strategy · 7 min read

How to Plan a Month of Social Media Content

Plan the month in this order: one goal, three or four content pillars, a posting rate based on the time you really have, a calendar with fixed slots and a buffer for surprises. At month end, review which pieces served the goal and adjust the next one.

Amauri ·

Want to put this into practice?

igroui suggests the ideas, plans the month and prepares the pieces for each network. You review and approve.